THE LAW OF ATTRACTION

Yesterday, a woman came into the shop, and you could tell by her sense of purpose that this was a woman on a mission.  Often a newcomer will step in hesitantly, look around, taking in the atmosphere, and you get the sense that they are waiting for the other shoe to drop.  Something has to happen to make them feel like this is a place where they belong.  Usually that something is me breaking the ice.

This woman - we'll call her C, since that is her initial.  C wasn't like that.  It was as though she had already taken our measure long before she arrived here and knew she was completing a journey, not starting out on one. C already knew she belonged.  She had visited our website and she had come to choose a piece of jewellery to mark a milestone in her life.  She wanted it to be a ring, and she wanted it to be an Ivaan ring.

It's an amazing thing to observe, but people who are strongly attracted to a piece of Ivaan's jewellery will inevitably be attracted to other pieces of jewellery that Ivaan made in the same time frame.  Show them an entire display case of rings and ask them to choose what attracts them most, and even if the pieces don't fit them, or don't look remotely similar, they will be powerfully attracted to pieces of the same era.

And as C looked at and tried various pieces, I could see this phenomenon unfolding.  One of the first rings she tried was a substantial ring with a very wild and free appearance.  It had that strong, free quality all around the ring, but she was attracted to the top: a leaf and vine sort of motif in high relief, and though the ring was quite a bit too large for her finger, it was as though every time she took it off to look at others, a magnetic force was exerted on the ring and it swooped back onto her finger.

That's when I noticed the top of the ring looked like a swoop of metal, with a punctuation mark.  And when C made up her mind that she wanted to order this ring in her smaller size and her choice of metal, she signed her name - and I could see that same swooping element in her signature.

It's a ring for a person with a strong sense of self and a big personality.  A thousand people could come in here and not look twice at this ring.  Yet, when she wears it, a  thousand times people will stop her and marvel at it.  I felt a sense of awe, that here was  someone who "got" what Ivaan's art was all about without needing to get accustomed to it.  She was, as I say, completing a journey, not beginning one.

Now, I suppose you're curious to see what this ring looks like, but I'm going to make you wait until next week, when it is safely on C's finger.
Then I'll post a picture.  Stand by.

C'S SWOOP RING ©ATELIER IVAAN

There you go.

ANOTHER VIEW OF C'S SWOOP RING ©ATELIER IVAAN

Happy now?