Tuesday, May 27, 2014


Last week I did an inventory. There are  23 light bulbs in use at Atelier Ivaan. Changing burnt-out bulbs had become my part time job, and I was beginning to feel like a criminal for using so much electricity.  It's a small store, and in some small places darkness can be construed as "ambience", but in my experience, people generally like to see the jewellery they are trying on.

So I took a long hard look (glare, actually) around the room and came to the conclusion that my red south wall was the culprit.  Red seems to absorb light. By contrast,  our window display, which is painted apple green, is always bright and cheerful.  What did I have to lose, except for a couple of evenings, a bucket of paint, and 23 lightbulbs?

I'm unveiling our new look today. There is nothing understated about it. Nothing could have prepared me for walking into the store this morning. Here's how many light bulbs I switched on:  none.  I'm going to keep a scorecard to gauge the reactions of visitors.  Feel free to weigh in with your opinion.  And, if you're planning to drop by, bring your sunglasses.

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